The devastating complications and premature deaths associated with diabetes is as a result of the food we take into our system. Currently, Diabetes is the 7th leading cause of death in the U.S. and doubles the risk of heart attacks and strokes. It accelerates aging, damaging the kidneys, cardiovascular system, eyes and nerve tissue, and increases cancer risk as well. Speaking to Madam Sarah Azu-Benson, a professional nurse and the CEO of NUTRISA, and a witness, who first hand had a head-on collision with the horrors of this dreadful disease and how proper and healthier dieting helped save her dad from the cold grasp of its treachery. Sarah shares with us her captivating story, her entrepreneurial experiences and further elaborates on the reasons why NUTRISA foods is the best food vendor operator in Ghana and how she seeks to use her personal and professional experiences to champion the course of healthier eating lifestyles. NUTRISA(nutrition) as the name suggests, isn’t just your mundane food vendor who seeks to sell for profits, her establishment is most importantly concerned with not just taste but quality and the health implementations of every ounce of meal served.
Below is the full interview:
HOW DID YOU GET YOUR IDEA OR CONCEPT FOR NUTRISA FOODS
It started as a dream while I was still in tertiary school to provide healthy sugar free but delicious food options for people. This was mostly due to my dad’s experience with diabetes and how he was able to overcome the disease through healthy diet. And which eventually changed the lifestyle of my family as a whole to be more conscious about the things we feed our body.
WHAT WAS YOUR MISSION AT THE OUTSET
Initially, I just wanted to provide healthy food alternatives for people living with diabetes.
WHAT FOODS DO YOU SELL AND WHAT GOES INTO A TYPICAL NUTRISA FOODS ORDER
Currently, I sell healthy cereals (Granola & Muesli), Coconut chips, Coconut and Soy milk, Banana Oat bread, Dried Fruits and the newest addition is a healthy homemade baby and toddler food which we are about to launch. All of which are sugar and oil free.
What goes into a Nutrisa foods order basically depends on the customer preferences. Some may order a combination of the healthy cereals, coconut chips, dried fruits, Bread and milk, while others may order just the bread, milk and coconut chips or dried fruit for snack.
WHAT HAS BEEN YOUR BIGGEST FEAR
My biggest fear would be failing. Nutrisa Foods is very personal to me. It’s more than just a business, it’s a big dream I really want to see come to light.
HOW DO YOU MOTIVATE YOURSELF TO KEEP YOUR BUSINESS UP AND RUNNING
I keep telling myself to keep pushing because I have to one day be an inspiration to others. People will one day hear my story and know that anything they set their heart to is possible. And that will only happen if I keep pushing and not give up.
CAN YOU TELL US ABOUT YOURSELF AND YOUR EDUCATIONAL BACKGROUND
My name is Sarah Azu-Benson, I am the first child of a family of five. I have two younger brothers. I am a simple, quiet, funny and hardworking girl. My high school education was at Datus international School here in Accra and I attended Jirapa Nursing and Midwifery Training College in the Upper West region where I got my midwifery Diploma. One would call me a proactive and introspective person. I enjoy watching Cartoons, singing and playing board games. I also like going to the beach to watch the waves.
WHAT WERE THE BIGGEST INITIAL HURLDLES TO BUILDING YOUR BUSINESS AND HOW DID YOU OVERCOME THEM
That will be getting people to know the brand and understand why they need the products. I won’t say I have completely overcome it but its better now. I did more sponsored ads on social media, write more educative and informative posts about my products. Even explain to customers and prospective customers the health benefits of the ingredients used in making our products. So it’s still a work in progress.
WHY THE VESTED INTEREST IN NUTRITION AND PROPER DIETING
In recent times, people suffer more from lifestyle related diseases than diseases caused by infections. I believe if we take care of our bodies like the way we take care of our valuables by eating nutrient rich foods and exercising on a regular basis, we will all live a longer, healthy and happy life. So basically, I want people to decide to eat their way out of the hospital.
WHAT HAS BEEN YOUR WORST EXPERIENCE WITH A CUSTOMER AND HOW WAS IT RESOLVED
So far, I have not had a terrible experience with any customer.
HOW DO YOU MARKET YOUR SERVICES
Mostly through social media. Sometimes I go to hospitals and gyms to talk to people about my products.
WHAT PERSONALITY TRAITS HAVE HELPED YOU MOST IN YOUR ENTREPRENEURIAL QUEST
Kindness, politeness and optimism.
WHAT WOULD YOU SAY IS UNIQUE ABOUT YOUR CURRENT BUSINESS
It’s handmade and homemade from 100 percent organic ingredients and it offers solution for people looking forward to a healthy, easy and less boring diet.
IF YOU HAD ONE PIECE OF ADVICE TO SOMEONE JUST STARTING OUT, WHAT WOULD IT BE
If you can think it, you can do it. So go for it.
With Nutrisafood’s handmade and homemade 100% organic ingredients, we urge all individuals to be a part of a healthy family by joining and helping to encourage initiatives such as NUTRISA’s – “You are what you eat”. Don’t be a victim of Diabetes or diet related sickness before you act but prevent it now and stay healthier. You can follow @nutrisafoods on Instagram and Facebook for more information.