It was a privilege to talk with Mr. Yeboah, popularly known as “Moon”. Please know that Mr. Yeboah comes across as very humble and understated. Mr. Yeboah is very direct as well, and the more engaged he became in a topic, the more informative and insightful the discussion became. This is what ensued between us:
Can you tell us a bit about yourself and your business?
Hi, my name is Prince Yeboah, well known as Prince Moon. I graduated with a Marketing HND from Accra Technical University. I am the Founder, CEO. & Manager at Moon Republic Entertainment. Moon Republic Entertainment is an event organizing and management group which focuses on entertainment planning, event managing, and resource management.
My key responsibilities there include management of strategy, sales, event success, marketing, finance and legal.
How did you get the idea for your business?
I have always been captivated by entrepreneurship. I love the thought of turning ideas into reality. It was always in my back of my head and soon came to the forefront.
For the first year after university, I hopped from one industry to the next. But regardless of where I went, something felt off. I knew I wanted to do my own thing but hadn’t settled on exactly what just yet.
It’s safe to say that the scrappy spirit required to build a business was passed down through my family tree; I come from three generations of entrepreneurs. I was absolutely enamored by the idea of executing my own visions, taking full responsibility for my own actions, and making my own future.
What are your core services?
To provide fun and inclusive activities that foster meaningful interaction among a diverse group of people.
How do you advertise your business?
We advertise our events through the use of the Traditional Marketing Tactics which includes;
- Social Media
- Print Publications
- Sponsorship and
- Other media outlet
Have you ever turned down a client? Why?
No, I haven’t encountered such a situation or met a difficult client yet.
Would you consider yourself a successful businessman? Why?
I define success as the ability to meet the goals you set out for yourself, so in many ways, I am both. I have been meeting the goals I set for myself, but I also set new goals that I have not achieved. As long as I have goals I can never be completely successful, but neither am I unsuccessful since I have achieved many of my previous goals.
What risks do you face?
Emotional risk, pertaining to the thoughts and feelings of the organization’s members, participants or attendees and any other constituents of the event or activity. For instance, adverse reactions of participants or strain of planning the event.
Have you ever considered a partnership?
Yes, to pull more resources as compared to a sole proprietorship. The partnership will contribute to more capital, more effort and also more time for business.
To what would you attribute your success?
You know what Shadrack, there is an Akan proverb that says “The joy of the morning is very much dependent on the situation in the evening”. In view of this, I try as much as possible to work very hard behind the scenes to create a very good “display” picture. After all, no one cares about how much you suffered.
This gentleman impresses me greatly. The interview was remarkable in that I felt very easy relaying questions to him, to which I got appropriate responses. I can easily picture Moon soaring in the Ghanaian entertainment industry.
You can contact moon republic entertainment on
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