He becomes Louis Vuitton’s first African-American artistic director, and one of the few black designers at the top of a French heritage house. Olivier Rousteing is the creative director of Balmain, and Ozwald Boateng, from Britain, was the designer for Givenchy men’s wear from 2003 to 2007.
37-year-old Abloh, who is the founder of the haute street wear label Off-White and a longtime creative director for Kanye West, is a first-generation Ghanaian-American raised in Illinois. He is widely considered one of fashion’s consummate purveyors of cool; a master of using irony, reference and the self-aware wink (plus celebrity, music, digital and hype), to recontextualize the familiar and give it an aura of cultural currency.
Mr. Abloh’s appointment is also a reflection of the increasing consumer-driven intermingling of the luxury and street wear sectors, which helped boost global sales of luxury personal goods by 5 percent last year to an estimated 263 billion euros (about $325 billion in today’s dollars), according to a recent study by the global consulting firm Bain & Company. And it is an acknowledgment on the part of the luxury industry that it must respond to contemporary culture in new ways.