Many think that being around competitors can be a waste of time, or worse, a chance for others to steal their ideas. But not everyone in your business is actually a competitor, as many can be allies and friends. The mindset you choose about participating in events will impact your results.
In our busy social media crazy world we often forget the importance of being in a live face-to-face setting with others from the business community.
Being active in your industry trade association can bring with it many benefits. There is power in being connected to other people who are active in your line of work, but it can also be easy to talk yourself out of committing to that annual meeting year after year. Many people think that joining the organization is enough, but to capitalize on the return on your investment you need to be engaged and participate in the meetings.
Small business owners are busy, so the thought of taking a few days away from the office to participate in a conference, trade show, convention or seminar can seem like a waste of time. However, these live meetings might be just what you need to uncover new ways to growing your business.
Many falsely believe that since they can now access industry information via the Internet that the days of the live meeting are gone. The truth is, meetings are more important than ever. The value in meetings comes from the human-to-human connections that occur. Often people cite the serendipitous “hallway conversations” that they have with other attendees as the most valuable parts of attending an event. While these are not on the agenda, or mentioned in the breakout sessions learning objectives, when two or more people begin to discuss topics on a deeper and personal level, the success of the event to those involved becomes irreplaceable. It is the people that bring the ROI to your time at a conference.
– Source: www.mastercardbiz.com