Agripreneur

I WISH TO BE SELF-RELIANT AND TURN MY COUNTRY’S FORTUNES

Amolu Moses’ business, Grace Home, sells organic pesticides and fertilizers at a premium and now employs three people in his expanding business. Amolu established his business in 2013 with the aim of understand the potential of farming as a business and to become self-reliant. Unique in South Sudan

With support from South Sudan’s Business Support Centre (BSC) funded by SPARK’sAgri-Business Creation programme (ABC) Amolu has been adapting bio-fertilizer and bio-pesticides which he has been testing in South Sudan’s first incubator farm. This is a space for farmers to try out new methods to improve their farming yields as well as to learn business skills and connect with new markets. His products are unique in South Sudan where there is a prevalence of synthetic chemical products for fertilizer and pesticides while many farmers also lack knowledge about the proper use of these chemicals. With Amolu farmers can trial the products first while getting advice on their proper application. Furthermore his products are not tied to international market fluctuations, which keep his prices steady.

Customer satisfaction

Amolu is confident the business will expand, especially after he won the BSC competition for his organic pest repellents. He is currently focusing the business on improving customer satisfaction above profitable growth, another innovative approach to product establishment in the area, though he does want to expand onto the international market eventually. Amolu recognizes that this approach takes a high level of commitment, proficiency and resilience in order to provide an excellent service to the consumers. He has recognized the biggest challenge has been to get started as it took him a while to build the confidence and persistent effort required to start a business and keep it going. He is most proud of championing a business of his own desire which builds on his personal competencies in organic farming and of realising his desire to help more poor farmers transition out of subsistence farming and into commercial methods by encouraging them to use all the available factors of production enhancing inputs within their reach.

WHAT IS YOUR PERSONAL AMBITION?

I wish to be self-reliant and a key figure in turning my countries fortunes using our ecological resource which are abundant and can be instrumental in the saving of poor farmers’ income. By them adopting bio rational resources utilization as options for production enhancing inputs they can attain sustainable production and environmentally sound practices while maintaining a professional trajectory in the field of sustainable high quality products and supply chains to the markets.

WHAT IMPACT DO YOU SEE YOUR BUSINESS MAKING?

The business is making wide dimensional impacts across different categories of stalk holders. At industrial scale, the products created by the business harness new and already existing indigenous ecological knowledge that practically meets the choices and demands of the poor farming communities as well as generating income for the business. At community levels, the business comes with high acceptability because of simplicity in use and ease of access such as plant clinic advisory services for customers. Environmentally, it’s a sustainable utilization of resources because of the low impacts on beneficial biodiversity and ecological knowledge revitalization.

HOW DO YOU SEE THE FUTURE OF YOUR BUSINESS?

The future of the business is promising looking at the results of test trials and improvements in the yields recorded. This itself and the farmer-product education offered opens up clear opportunities for the future in terms of product improvement and customer based increment and sustainability.

SOURCE: spark-online.org

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Anthony Ansong

Ceo - Ansong Holdings LLC Co-Founder & Editor Light Magazine Africa Author of Children Book Entrepreneur

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