Looking for a fast-paced business idea? Read on to find out why opening a bar is the perfect start-up business for you…
New bars come and go as fast as happy hour, but this shouldn’t put you off pursuing your dream business idea. For all the bars that have failed there are a number of really successful bars that have defied the odds.
Our helpful guide on how to start a wine bar caters to a particular type of bar, but, if you’re looking for more general advice on opening a bar, this guide sets out the five key steps you need to take to get started…
1. Do your market research
Before launching a fully-fledged bar business, you need to know what you are getting yourself in for. The best way to start is to get experience working in or managing a bar so you can understand how the day to day business is conducted.
Once you’ve experienced the ins and outs of running a bar you can start to conduct market research and identify where your bar might fit in the market. You may already have an idea about the kind of bar you want to open, but market research will help you understand whether your idea will be profitable and what people will actually want to drink there.
This should be the point where you ask yourself questions that will allow you to identify your target market. Include everything from the age of your target market to their occupation. Will your bar cater to people with higher salaries such as city professionals or will you aim to serve those on a budget like students? This would be a helpful starting point for you to identify possible locations for your bar and see what your competitors are doing.
Sussing out competitors is very important. If certain bars are aimed at the same demographic you should make a list of what you think their strengths and weaknesses are. How are they spreading the word; via social media or word of mouth? Do they hold any promotions or events that are particularly popular? Go for a drink and assess what their price points are and what kind of vibe they have created with the décor. You can find out more about conducting market research from our detailed guide.
2. Come up with a bar concept
Once you’ve identified your demographic, location, and possible price point you can come up with your bar concept. Your concept needs to be original in order to differentiate your bar from your competitors. There are many interesting concepts that have come into play in the last few years such as craft beer and roof top bars. You could be even more creative with your bar and base it on something special about its location or be as strange as a clinical or monkey themed bar. Activity bars have also proved to be big business recently.
The possibilities are endless at this point – you just need to find a USP for your offering and make sure your target market will actually want to drink there.
3. Write your business plan
Now to get your ideas and projections down on paper. Once you’ve got an idea about where you want your business to go you can start writing your business plan. This should bring together all of your ideas in a succinct way. As your theme is important and central to your bar you should describe this as well as the atmosphere and structure of the business.
It’s also important to make sure your business will work financially, your business plan should include set up costs, any needed investment – and your revenue projections, which leads us nicely onto our next step.
4. Consider the costs
To open a bar, your starting budget should be no less than £20,000 with the expectation that this number will increase as you establish your business. Aside from stock, you should factor in the costs of rent which could be from £3,250 to £6,500 depending on where your bar is based. Secondly you’re going to have to fork out for a liquor licence which varies depending on where your business is based but should be relatively cheap.
Another key cost will be business insurance and you will need to register your business as a Limited Liability Corporation (LLC). It is recommended that you get the highest coverage for your business to make sure you’re covered for any alcohol fuelled conflicts between customers or against your staff.
Hidden and unexpected costs can seem daunting but there are loans and grants can go towards funding your business idea.
5. Step up to the bar
While taking the time to set up your bar properly is crucial, the best way to ensure that your bar is a success is to make sure word spreads quickly (and is positive). Word of mouth is a great way to get news about your business out, but social media is also a powerful – and free – way to get people interested. For example, if you’ve got any quirky cocktails or décor certain demographics may be inclined to share images with their friends.
What’s more, the best way to ensure that your business gets the best feedback is to provide excellent customer service. Hiring the right staff and providing adequate training will be essential to ensure you can consistently deliver.